Professional advertising agencies

These two constants, change and human nature, power automotive advertising agencies use the explosive growth of social media. Unfortunately, the changes the Internet superhighway is going at warp speed and agencies know what they do not know when it comes to new technologies and applications are not being developed for social media monetization. Try Facebook, MySpace, and Twitter social networking sites for automobile dealers to provide a presence to be less for the same reason that these online communities of friends that have been successful with consumers. People hate car dealers and they often consult on social networking sites like-minded consumers turn to get away from them. Automotive advertising agencies that self-service with sales messages to impose on these private conversations are often ostracized and even virally attacked as an intruder. Their auto dealer clients online reputation is a formula for the potential damage that many agencies for a viable channel to a retailer or service message as social media has been forced to leave the representation of risk reward is.

Fortunately, the same social media that teaches consumers how to buy a vehicle can provide automobile dealers with the information and the tools that they need to sell them one. Social networking portals developed by advertising professionals, automotive vendors and auto dealers allow their members to share best practices with the common philosophy that a rising tide floats all boats. Each online community boasts its own personality and rules of the road to keep members in their lane. The temptation to sell to each other is controlled by the same social pressures that exist on consumer facing social networks for those that forget why they are there -- to listen and learn so they can presume to teach their auto dealers how they can sell cars and service to their online friends.

In addition to sharing best practices, many automotive advertising agencies use social media to discover new technologies and vendor applications that have not yet been discovered by the mainstream auto industry. Recent discoveries that I can contribute to my searches on social media include an automated video production platform that produces scalable interactive videos from pictures using human voice to narrate them that are placed on the auto dealer's website and pushed through a dedicated API with YouTube onto the world wide web. An equally revolutionary discovery was a consumer centric inventory marketing platforms that offers auto dealers free listings and free leads with the ability to purchase real time market analytics and social networking profiles that empower the salesperson to answer the customer's questions even before they ask them. Each of these vendor applications were introduced to the market through automotive advertising social networking communities that enabled them to listen and learn from their members about how they can improve their products and services before they introduced them to the general market. My access to these automotive advertising solutions was only possible as a result of the time I invested on social media looking for them so that I could stay one step ahead of the competition.

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